"What we're after is to solve a problem that a lot of people have. Increasingly in 2008 we're expecting MP3 enabled mobile phones to outstrip standard MP3 players by a factor of at least 2 to 1. The problem with this…or the solution we're offering, is a way of getting the music from the mobile phone in a very easy and a very enhanced way." Phones can be plugged into a USB connector on the Mini for charging as well. If your car radio displays what is called RDS information….the device transmits caller ID and other information to the display. The price… 129 dollars. There's plenty of competition from Parrot and others…but all of the technology built in to such a small device is hard to beat. You can find more information at myventuri.com. Bloomberg Boot Camp, I'm Fred Fishkin.