"I think it's a major element in our growth strategy. There's 1.4 billion cell phones a year, 300 million plus PCs a year. We're very heavily involved in PCs, we're not that heavily involved in cell phones. As the cell phone evolves to become a computer, a handheld computer that has Internet access, that has ubiquitous connectivity, it becomes much more natural for us to be involved in it and our skill sets are more applicable." How big is the opportunity? "Big." Intel in the past didn't have a lot of success, you alluded to, in making chips for the mobile phone market. What are the differences with this effort...that maybe should give investors more confidence... "In the past we were aimed at building yet another chipset for phones. And there's a lot of people who do that and do that well. What we're focused on now is really where we think phones are going, not where they are today. Which is this full Internet in your pocket environment." Intel CEO Paul Otellini. You can find the full interview at Bootcamp.com. Bloomberg Boot Camp, I'm Fred Fishkin.