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Connecting Toys to the Web

Boot Camp feature for Monday, February 18, 2008

Connecting toys to the Web. Bloomberg Boot Camp, a report on today's technology. Leapfrog, which makes a variety of electronic learning toys…is hopping onto the Web with a concept it calls Learning Path. Executive producer Marni Taradash…says many of the latest Leapfrog toys are being equipped with USB ports that will link them to the Learning Path site….

"The Leapfrog learning path is a window into the skills that your child is engaging with across all their Leapfrog products, available to parents at Leapfrog.com. It's a free online tool that parents can access simply by registering at Leapfrog.com with a username and password."

The company is introducing the Leapster2 handheld gaming system….as a follow up to the original Leapster…which has sold about five million units over the last four years. For kids who have outgrown the Leapster, it is coming out with the Didj gaming system. Senior brand manager Chad Weiner …

"With Didj what you're going to see is really aged up game play, better graphics and what's really neat is the ability to customize not just the game play, but the learning that takes place in each of the games." For instance? "For instance, if I bring home a spelling list on Monday and have a quiz on Friday, I can actually enter my own spelling list into the games that I'm playing so I can quiz myself on what I need to know while I'm having fun."

The Didj is scheduled to arrive this summer for about 90 dollars. The Leapster2 will sell for about 70 dollars. Bloomberg Boot Camp, I'm Fred Fishkin.