"It is truly a lot of great engineering. It'll be positioned for very mobile users who value the latest technologies. It is a platform of innovation. There is a lot of new technology on this offering, including LED backlights, solid state drives, even GPS is available on select models. And not only is it thin and light, but it has a lot of great battery life. So we're able to get up to ten hours of battery life on the offering." With extended life batteries. The X300 uses a solid state 64 gigabyte drive for storage...instead of a traditional hard drive. While the X300 is ultra thin and light....when it comes to the price... not so much. It starts at about 26 hundred dollars....and goes up from there. Pricing for Apple's MacBook Air, by the way, starts at about 18 hundred dollars. Bloomberg Boot Camp, I'm Fred Fishkin.