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TI: New Chips for a Connected World

Boot Camp feature for Thursday, March 13, 2008

New chips for a connected world. Bloomberg Boot Camp, a report on today's technology. Texas Instruments…one of the leading makers of chips used in mobile phones….is looking add processing power and connectivity to many more types of things. TI Principal Fellow Gene Frantz…

"We are moving from an era of personal electronics to intimate electronics…or those electronics that are specifically for us and no one else. And that opens up all sorts of new concepts of how I can meet the need of an end user, whether or not they even know they have that need. You can think of a personal MySpace device. You can think of even a personal medical monitor that keeps track of my vital signs and so I can have them on record when I go to my doctor for my annual physical. So all of those are areas that you can begin to think about. What could I do if a product could fit in a person's pocket and perform a function they don't know they need yet…but they will need as soon as they find out about it."

TI's so called OMAP processors may find their way …says Frantz…into all kinds of personal products. He says it is hard to think of a personal product…that won't in some way…connect to the Internet. There is competition out there….from Intel and others. Bloomberg Boot Camp, I'm Fred Fishkin.