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More Intelligent Navigation

Boot Camp feature for Friday, March 14, 2008

More intelligent navigation. Bloomberg Boot Camp, a report on today's technology. TomTom, the world's largest seller of portable navigation devices…and number two in the U.S. behind Garmin….has announced two new models that use what the company calls IQ Routes. TomTom USA president Jocelyn Vigreux says the new Go 730 and 930 models will calculate routes based on real-world historical average speeds….that can change depending upon the time of day or day of the week….

"The old way of calculating routing from point A to point B, was mainly based on what we call in the business road classes. So highways, for instance, have a higher ability to go faster. What we are doing right now is we are actually calculating routing not exclusively with road class but also taking into consideration, true, measured, average speed per road segment. And again, the TomTom community is a big pillar in this technology, in our ability to roll this technology out."

TomTom users participate by connecting their devices, through their PCs, to the Internet….to share those real world driving experiences. Pricing for the new models will start at about 450 dollars. Bloomberg Boot Camp, I'm Fred Fishkin.