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Searching for Online Videos

Boot Camp feature for Wednesday, April 2, 2008

Searching for online videos…with help from humans. Bloomberg Boot Camp, a report on today's technology. The number of sites featuring video clips on the Web continues to grow. And while the biggest video site…YouTube…is owned by the biggest search engine…Google…there's still a place for third party video search tools. A site called WeShow…has human beings sifting through online video….and categorizing what they find into channels. CEO Marcos Wettreich…says automation …on the editorial side..doesn't work…

"Computers cannot say, this is a video about dogs. And computers can't say what is funny, computers can't say what is sexy. So we have to have people, and it's a human powered service. So we have people all over the world searching for the videos as really a kind of newspaper. You have the heads of the countries, you have the editors, you have the journalists, trying to find the videos. So at the end of the day, the heads will say this is the kind of video we'd like to put here. We have every morning, meetings with the heads of all the countries…saying okay, this is interesting video for this country and that country, and it works."

The site is supported by advertising…and Wettrich maintains there are no copyright issues showing content originating at YouTube…even though WeShow editors ad their own descriptions and captions. The site has created what it calls MyWeShow…. a social network of sorts where friends can collaborate and share videos. Bloomberg Boot Camp, I'm Fred Fishkin.