"Well I think the two most important qualities are ease of use…we have to realize that these frames are being targeted towards grandma and grandma…those of us less technical. So we wanted to make it easy for them to be able to turn it on, plug it in. they get the product, it works, they are happy. And the second thing is quality. There's a lot of other companies out there that have, I'll say, nice product. But they go a little bit chip as far as the panels go or the chipsets.' There can be big differences in screen resolutions and viewing angles. It's a good idea to look at store displays turned on before you buy. Aluratek now sells frames up to 15 inches…priced at under 275 dollars. A 7 inch model goes for under 100. Aluratek is not among the companies that have added WiFi or other network features to frames. Bloomberg Boot Camp, I'm Fred Fishkin.