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Iomega Revs up a New Drive

Boot Camp feature for Monday, May 12, 2008

Iomega Revs up a new drive. Bloomberg Boot Camp, a report on today's technology. The company that became famous for its Zip drives nearly fourteen years ago….is out with a new version of its REV drive….designed as a backup solution. Global product manager Loren Bryner….

"We launched our first generationof REV technology, the REV 35 drive, in 2004. And in 2006, we launched our REV 70, the second generation. And now we're out with our third generation, REV 120 gigabyte drive." What are the advantages? "Well the REV is based on hard disk technology. So you get advantages over old tape based systems of speed, reliability, as well as you have a much better cost equation for the customer."

An external REV 120 gigabyte drive sells for about five hundred dollars. In a multi-pack, additional 120 gigabyte cartridges, sell for about 65 dollars. Other advantages… the REV can be used as an external hard drive…not just a back up device. And the cartridges are rated for a shelf life of 30 years. About the drive itself, Bryner says…

"To get the increased capacity, we've moved to perpendicular technology, which the hard drive industry has been going to over the last year or so. We've incorporated the latest and greatest technology from the hard drive industry to make sure that the REV is on the leading edge of that technology."

If your data…which can include your financial information, digital photos and videos and music….is important…the REV is one of the safest solutions around. Iomega, by the way, is in the process of being acquired, by EMC. Bloomberg Boot Camp, I'm Fred Fishkin.