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Google Adds More Personalization

Boot Camp feature for Wednesday, May 14, 2008

Google aims to be more than just your tool for searching on the Web. Bloomberg Boot Camp, a report on today's technology. While Google is by far the most used search engine in the U.S…..Yahoo is still the most visited Web destination. With iGoogle…..Google is looking to change that allowing more personalization. Vice President Marissa Mayer…

"Well iGoogle as a product has been around for around three years. And it's actually been our fastest growing consumer product for the last two calendar years. And it's met with a lot of success. We have a lot of user adoption. And up until now, iGoogle has really been about the content on the page. Weather, news, stocks, the feeds you'd like to read, all assembled on a home page. And it's been a very open platform. Which means that you can get gmail and you can get Google gadgets on the page, but you can also get your Netflix cue, Ebay auction results, even your Yahoo mail right on this home page that you create. We're really excited to announce the iGoogle artist themes, where, expanding beyond the content, we're allowing now users to take control of the look and feel of the page. And we worked with 70 artists from 17 countries across 6 continents to introduce a global artists program. And it really represents the first time that I've seen an Internet company collaborate with world class artists."

You can see the long, impressive list at iGoogle.com. You can find us at Bootcamp.com. Bloomberg Boot Camp, I'm Fred Fishkin.