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Video Games Becoming a Moving Experience

Boot Camp feature for Friday, May 23, 2008

Video games are becoming a moving experience. Bloomberg Boot Camp, a report on today's technology. Nintendo is out with the Wii Fit add-on for what has turned out to be the most popular game console since its release. We'll have more on the new 90 dollar add on for the Wii in an upcoming segment. But the idea of using a video game console to get players moving isn't new. There was a power pad accessory for a track meet game for the old Nintendo Entertainment System more than 20 years ago. And Konami is celebrating ten years of success with its Dance, Dance Revolution franchise. Senior brand manager Lauren Faccidomo…

"Well it was developed in 1998, which was an arcade machine in Japan. Then it came over to the states around 2002, also again, as an arcade machine. Then we had the console version in the same year."

The titles have provided some peace of mind to parents concerned about their kids sitting in front of video game screens exercising only their thumbs. The DDR titles have made exercising challenging and fun. And schools systems have taken notice…

"We've actually been integrated into the West Virginia public school system. It started in January of 2006. And since then, it's so ultra successful that across the United States schools are trying to implement DDR into their physical fitness programs. The kids love it, of course the teachers love it and the parents love it."

And more titles are on the way….including a new guitar and drum playing ….Rock Revolution…along the lines of Rock Band and Guitar Hero. Bloomberg Boot Camp, I'm Fred Fishkin.