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Portable Navigation Continues in Right Direction

Boot Camp feature for Thursday, May 29, 2008

Portable navigation popularity continues in the right direction. Bloomberg Boot Camp, a report on today's technology. With prices falling ….adding a portable navigation to your car….is much more affordable than it was just a few years ago. Instead of a 500 to 1000 dollar investment….prices for many devices have dropped below 200 dollars. Mio Technology says its goal is to bring GPS navigation to everyone. It has introduced a new Mio Moov line. Marketing director Eric Larsen….

"Our Mio Moov 200 starts at a retail of 179.95, and that's with pre-loaded maps, all the way to about 249 for our Mio Moov 310. And that one also ships with twelve months of real time traffic from our partners at Clear Channel. So as you're navigating through, if there's an accident or a slowdown or something a couple of miles ahead of you, it'll warn you and let you go around that."

A crisp 4.3 inch screen with real time traffic at a price of under 250 dollars will be attractive to lots consumers. The devices also use text to speech utilizing actual street names. Mio faces lots of competition. The Dash, for instance, is a connected device that uses a driver network for traffic data. Mio is exploring similar technology…

" We're looking at all the options. Really having a GPS that can take advantage of real time services can give you the latest gas prices, so you know where you can save a couple of bucks. We're trying to make sure that these devices can do more than just give you driving directions."

Those new connected navigation devices may arrive beginning later this year. Bloomberg Boot Camp, I'm Fred Fishkin.