"The keyword more for us is value, being able to see fully featured sets really at price points where you don't need to look further. Given the gas prices, given the food prices. We anticipate some kind of cocooning effect too where perhaps you're not going to travel so far in your vacation, maybe stick closer to home, and have that kind of investment in something that's going to last a long time and being able to enjoy that today." Even the newest 42 inch model…1080P LCD….will sell…in many cases…for under a thousand dollars. Other types of flat screens are also bargains. Roque says digital photo frames, hot items this time of year for dads and grads, are continuing to fall in price. A 7 inch frame from Westinghouse is priced at under a hundred dollars. Bloomberg Boot Camp, I'm Fred Fishkin.