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A Photo Printer in Your Pocket

Boot Camp feature for Friday, July 18, 2008

A photo printer...in your pocket. Bloomberg Boot Camp, a report on today's technology. Instant pictures from Polaroid are back. Kind of anyway. Polaroid...now owned by Petters Group Worldwide....no longer makes those instant cameras that the name is associated with. But it is out with a pocket sized printer....called PoGo, that delivers 2 inch by 3 inch prints....from digital cameras or mobile phone cameras...in about a minute. There's no ink involved. How does it work? Executive Vice President Scott Hardy...

"The media, which is based on a technology called Zink, which stands for zero ink. The little 2 inch by 3 inch piece of media has a hundred billion dye crystals that are embedded inside of this little tiny piece of paper. And so the magic is truly in the paper. And so without any ink, ink cartridges or ribbons to hassle with, you simply place the media into this portable printer and when it prints the image, the piece of media passes under a print head which basically hits it with around 200 million pulses of heat at just the right amount of temperature to bring out the different colors in the paper."

The prints look good, but don't expect top quality from many mobile phone cameras...which connect to the PoGo via Bluetooth. The battery will deliver about 15 prints on a charge. Prints cost about 40 cents each...making them more expensive than many prints from photo processors or home printers. But...immediacy is what the PoGo...and Polaroid are about. PoGo sells for about 150 dollars. Bloomberg Boot Camp, I'm Fred Fishkin.