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Still Lining Up for 3G iPhone

Boot Camp feature for Tuesday, August 5, 2008

They're still lining up for Apple's iPhone. Bloomberg Boot Camp, a report on today's technology. The demand for the new 3G iPhone...doesn't seem to be letting up. Weeks after it went on sale....the line outside Apple's flagship store on Fifth Avenue in New York stretched around the block...with the estimated waiting time for folks on line to purchase at about five hours. The 3G version of the iPhone is much improved over the original...in a number of areas. First in my book....is the improved sound quality of the phone itself. The 3G networks connections...when you aren't in WiFi range....is a big plus. And the new App store....opening up the iPhone to all kinds of new applications...gives it almost unlimited potential. For instance... Sega built one of the top selling apps for sale...in Super Monkey Ball. And VP Sean Ratcliffe says the iPhone is a strong contender as a handheld game machine...

"Graphically speaking, you get a great experience. Super Monkey Ball looks fabulous. And of course it has its own unique aspects in terms of the accelerometer and tilt play."

Does that make it a real game machine?

"I think it does. I think it allows us to look at some of our content and take it in that direction if it so applies. You know, I think what we'd want to avoid is just porting something across not making use of some of the unique capabilities of the machine."

Sega of America VP Sean Ratcliffe. Bloomberg Boot Camp, I'm Fred Fishkin.