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Updated Wireless Music System From Sonos

Boot Camp feature for Wednesday, August 13, 2008

An updated wireless music system from Sonos. Bloomberg Boot Camp, a report on today's technology. Sonos is a company that has helped to pioneer the wireless distribution of digital music around the home. It's ZonePlayers have used what's called a mesh network....that gives users access to their music stored on PCs...or streaming music via the Internet. It's ease of use and high quality hardware have always been a plus. It's relatively high price....has been a minus. Now the company is out with its second generation system. What's new? Sonos president Phil Abram ....

"First of all for the amplified zone, which is the ZonePlayer 120, ZP 120, we've reduced the size of it by 40 percent. We've increased the power of the amplifier in it by ten percent to 55 watts per channel. And in conjunction with the ZP 90, we've doubled the wireless range of the products. So now it's even easier to get music in more rooms of your home, in more distant rooms. Out in the garage, wherever you might want it, it's now just that much simpler to enjoy music throughout your home."

The price....about a thousand dollars for a starter kit.

"We're a premium product, we recognize that. So our typical customer tends to be more affluent, over 100 thousand household income."

Sonos does have more competition to worry about. Logitech's Squeezebox Duet....gives customers a color screen remote for controlling their networked or Internet based music through their home stereos. It sells for about 400 dollars. Bloomberg Boot Camp, I'm Fred Fishkin.