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Video Game Equipment...for the Pros

Boot Camp feature for Monday, September 1, 2008

It wasn't in the Olympics. But to many, video gaming is a sport. Bloomberg Boot Camp, a report on today's technology. They play alone and they play in teams, and they buy professional equipment to get an edge against their opponents. One of those professional gaming equipment makers is SteelSeries, where VP Kim Rom says....

"The company was started in 2001, with sort of a vision that gaming would become one of the biggest sports disciplines in the world. Back then people laughed a lot when we told them about that. They still do. But not as much today. Since gaming is an official sport in 17 different countries including Russia and China today. It's a fast growing market. It's the second biggest sport in Germany today, right after soccer."

Among the gaming products SteelSeries has on the market are specialized keyboards and the Ikari laser mouse....

"Literally fifteen months went into the product, traveling around the world talking to professional gaming teams, two of them actually full time American teams. Materials, shape, how does it feel against your skin, how does it feel after eight hours against your skin?"

Eight hours?

"Hey some of our power users play sixteen hours a day. Our gear has to accommodate that."

There's even an iron lady bundle for female gamers...named after a popular gaming event in China. It's priced at 96 dollars. Bloomberg Boot Camp, I'm Fred Fishkin.