It's not Apple's format or Microsoft's. But the DivX video format continues to grow. Bloomberg Boot Camp, a report on today's technology. DivX has signed up over 20 content partners that are making all kinds of video available to consumers. Among the latest partners are CinemaNow and Sony Pictures. Why should consumers care about the video format? Chief executive Kevin Hell says for one....it allows portability while protecting digital rights....
"So DivX is really solving the problem of allowing you to have really freedom with your digital media allowing you to consumer it on any device from any manufacturer. We're in not only DVD players today but also gaming consoles, set top boxes, digital video cameras, digital still cameras, DTVs, etcetera. A whole range of devices from all of the different manufacturers."
The different formats for video, including Apple's QuickTime and Windows Media can be confusing for consumers. How will it all shake out?
"There is value in having a standard that is ubiquitous across all the different devices in your life and all the different manufacturers. And we represent that specific play out there relative to Apple. So we think we've got a very good shot at being at the table."
Conversion software can help...but is often too time consuming or complicated for many people to mess around with. You can find more information and the free player at DivX.com. Bloomberg Boot Camp, I'm Fred Fishkin.