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SanDisk Pushes Play on slotMusic

Boot Camp feature for Wednesday, October 15, 2008

SanDisk pushes play on slotMusic. Bloomberg Boot Camp, a report on today's technology. Digital music isn't just for downloading anymore. SanDisk....has begun shipping music albums...on microSD cards....to Wal-Mart and Best Buy stores in the U.S. Sandisk's Russ Eisenman....says the music on the cards...which will sell for under 15 dollars...can be played directly on many mobile phones...and music players with MicroSD card slots....and because it is DRM free....it can be transferred to PCs or other music players freely. But why the need for another way to package music?

"The primary opportunity is the instant plug and play. The ability for you to walk into a store, for you to buy a product and listen to it instantly. It's not really available today and as you get to the digital music experience that exists today, it does take you a few hours to get going with your music. You buy your player, you go home, you rip your CDs, you download software for your player, you charge your player up. You're two hours invested there. With this today, one of the things that's great about slotMusic is it works immediately in your phone, immediately in several players in the market place. The other opportunity is that the consumer wants to be able to take their digital music and do many things with it. The ability for you to be at retail and have an option of buying digital goods right there on a physical piece of hardware is a great experience for the consumer."

Sort of sounds like the old days. SanDisk is also releasing slotMusic Players...for under twenty dollars...that take the microSD cards. Bloomberg Boot Camp, I'm Fred Fishkin.