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Blurring the Lines Between Traditional Entertainment and the Net

Techstination feature for Monday, October 11, 1999

Blurring the lines between traditional entertainment and the net. I'm Fred Fishkin with Bootcamp, a report on computers and technology. Movies, radio, TV....all forms of that traditional entertainment. And they can all be found on the Internet. Some independent film makers are going online before they go into theaters. More and more TV and radio broadcasters are putting their content on the net. Nearly half the homes in the U.S. are now online....a sixty percent increase from last year according to a new survey from PricewaterhouseCoopers. And there are new, interactive forms of entertainment online that sometimes borrow from the old. Uproar is a leading site for online games that gives players real cash and prizes. It's adding an online version of Family Feud to its line-up. Uproar President Chris Hassett...

"I think as the Internet evolves the line between the two media, TV and the Internet is going to get very grey. And I think you're going to see a lot of properties on the Internet that have come from television and I also think you're going to see properties on the Internet that were developed first on the Internet, go to television."

You can play the games on Uproar for free, but to collect prizes you have to register. That lets the site target ads to your demographic. That's also how the site knows it is drawing more women than men...

"I think our average person is 32 years old and female."

Uproar is positioning itself to be a major player in the entertainment industry of the future.