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Money's Tighter...But Consumer Electronics Still in Demand

Boot Camp feature for Tuesday, November 18, 2008

Money is tighter....but tech toys, gadgets and consumer electronics are still on lots of holiday shopping lists. Bloomberg Boot Camp, a report on today's technology. A survey conducted by the Consumer Electronics Association this month....found that spending on average this holiday season....will be 14 percent below a year ago. But a bigger percentage of the total...will go towards consumer electronics. Association senor VP Jason Oxman...

"Ninety percent of consumers believe that they are in a worse economic position this year than they were at this time last year. So certainly consumer sentiment is dropping. Now the good news for the consumer electronics industry is that consumers increasingly feel that consumer electronics products and devices are not a luxury, but rather a necessity in their lives. So what we're projecting for the fourth quarter of this year is 3.5 percent growth in the consumer electronics industry for the holiday season."

That's a big drop from the 12 percent growth during the holiday season last year. Hot categories are digital, flat screen TVs...and portable GPS navigation devices...although the rate of growth is slowing down...

"Other growth areas include digital imaging, which includes digital cameras and digital photo frames. We're expecting that to be up about 7 percent this year. Mobile phones continue to be particularly popular as gifts."

Computers are still the most popular item on adult wish lists....but sales may be flat....because models are cheaper than ever before. Bloomberg Boot Camp, I'm Fred Fishkin.