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Even Wonder Bread Wants a Slice of the App Craze

Boot Camp feature for Thursday, April 8, 2010

Even Wonder Bread wants a slice of the iPhone App craze. I'm Fred Fishkin with technology BootCamp, a report on gadgets and gear. A lot of people dream of make tons of bread by selling iPhone apps. In this case...a company that literally makes tons of bread... is out with an app designed to assist consumers with sandwich making. The app is called Wonderizer and Hostess Brands VP Stephany Verstraete it includes recipes...and the ability to build your own virtual sandwich...

"The sandwich Wonderizer app is free for the iPhone and iPod Touch and it enables consumers to create unique sandwich combinations from a list of more than 120 ingredients. And at the same time it shows users how close they come to fulfilling the daily recommended amounts of key vitamins and minerals. So you can create billions of sandwich possibilities."

From a simple grilled cheese to a sandwich piled high with who knows what in it. Do you really want to tap that button for the nutrition info? You can find us with archives, interviews and more at BootCamp.com. I'm Fred Fishkin.

Categories: Mobile Devices