CCrane WIFI2 Radio

Tying Gift Cards Into Social Networks

Boot Camp feature for Tuesday, April 13, 2010

Tying gift cards into social networks. I'm Fred Fishkin with technology BootCamp, a report on gadgets and gear. With millions of people these days using sites like Facebook and MySpace and Bebo and Ning to communicate with expanding networks of friends and family, a company called Friendgiftr ...leave out the e in gifter.... saw an opportunity. It has partnered with more than 125 issuers of gift cards ...to enable giving through social networking sites....even through smartphones. What makes the service more valuable is it enables gift cards to be easily exchanged. CEO Rob Carpenter....


"Say I buy you a Bloomingdales card and you say, Rob, I hate Bloomingdales. I really, really like Macy's. What we allow you, the recipient to do is actually exchange that Bloomingdales card for the Macy's card or whatever card you want."


You can split the gift amount among multiple merchants. That service is included in the one or two dollar Friendgiftr shipping fee. You can find us with archives, interviews and more at BootCamp.com. I'm Fred Fishkin.

Categories: Mobile Devices | Computers