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Timex looks to stand out in GPS watch category

Boot Camp feature for Thursday, September 13, 2012

The field is getting crowded in the GPS sports watch category.   I’m Fred Fishkin with technology BootCamp, a report on gadgets and gear.     With built in GPS chips and a variety of sensors available the sports watch category is running at a faster and faster pace.   Nike has partnered with TomTom, Motorola has the MOTOACTV line, Garmin the Forerunner, and one of the oldest names in watches, Timex has added GPS to a variety of training models.   President Adam Gurian….

“Our goal really is how do we bring technology to the everyday person.  How do we make it easy to use so that it really becomes a tool for their life, whatever it may be.  New technology is a great thing, but if people don’t know how to use it, it loses it’s benefit.  It’s how do we build it and deliver it that really makes sure that it’s still useful.”

For runners, for instance, large digits on the watch mean they don’t have to stop to check on their progress.  There’s more info at Timex.com.   You can find us, at BootCamp.com.   I’m Fred Fishkin.

Categories: Consumer Electronics | Gadgets