CCrane WIFI2 Radio

Pricey Purchases Online?

Boot Camp feature for Friday, March 10, 2000

Finding a niche on the net. I'm Fred Fishkin with Bootcamp, a report on computers and technology. There are so many places to shop online today...the competition is fierce. And the e-commerce phenomenon is spreading beyond bargain basement cyber-shops... For instance...

"Ashford.com is the leading Internet retailer of luxury goods. The company was founded in April of 1998 and we started in watches. Now we carry twelve different product categories. Everything from diamonds to jewelry to sunglasses to writing instruments."

Ashford.com CEO Kenny Kurtzman. Are people really willing to spend big bucks online? Kurtzman says...yes!

"Well we sell items as high as in the hundreds of thousands of dollars. Our average order size is five hundred dollars per order."

Ashford isn't alone. A Web site called Della.com specializes in gift registries for brides and such. Della's Jenny Lefcourt...

"We're very excited because we brought together just a wide range of retailers and we just recently added on Tiffany to the site. So in the beginning of May people will be able to come to the site, register for goods from Tiffany or buy wedding gifts from either Tiffany registries that were created in-store or if they just want to buy something special from Tiffany for a wedding gift."

Besides the gift registries, Della lets wired brides create personal web pages ...

"Where they can upload a picture, and upload all the events or the details related to the wedding weekend."

Where to stay. Directions to the ceremony. Print a copy for the groom.