"Smart toys are essentially products that incorporate the computer processing capability into a play pattern. So at Hasbro Interactive we've taken a no-tech positioning...which is taking some fun toy elements ...putting them on top of the keyboard ...and letting them interact with multimedia software in a very compelling way that actually changes the paradigm of play from one on one...to one on one on one...which is the consumer to the toy and the toy to the multimedia." The toys clamp onto the keyboard... on the market already... Easy Bake Oven and Tonka Construction...and soon...Tonka Power Tools. Pick it up...point it at say a tire on the screen and... (sound)
"Essentially what this is...is it looks like a power tool....and what it is ...is it's a sophisticated piece of technology that it can actually read what the tool tip is onto the screen and adjust the screen accordingly." More high tech...but tactile toys are on the way.