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The return of Panasonic's Technics brand

Boot Camp feature for Wednesday, April 8, 2015

The return of the Technics brand from Panasonic.    I’m Fred Fishkin with technology BootCamp, a report on gadgets and gear.   The Technics brand had disappeared for more than ten years.   Now Panasonic is bringing it back and what it stands for is luxury in home audio systems.   VP Gene Kelsey….

“We’re concentrating on audio because of the introduction of high resolution audio that’s available now on the market that gives the consumer the kind of perfect listening experience again without the kind of compression that we had in the digital era with CDs and downloads. “  Kind of funny how things are going retro isn’t it?  “Well you get the best of both worlds because you get the convenience of digital, but you get that full range sound quality.”

The new models arrive this spring…..but the pricing…starting at nearly six thousand dollars…is clearly aimed at people who are serious about sound quality…and are willing to pay serious money for it.  You can find us at BootCamp.com.   I’m Fred Fishkin.

Categories: Consumer Electronics