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360 Degree Images on the Web

Techstination feature for Tuesday, December 29, 1998

Scroll around 360 degree pictures on the net. I'm Fred Fishkin with Bootcamp, a report on computers and technology. A company called Interactive Pictures or IPIX has made it possible for news and entertainment sites on the net to include pictures that let you look around as if you were at the scene. Ed Lewis of IPIX says you can download the plug in for your browser for free from

"IPIX virtual tours are found on many of the leading web sites around the Internet right now and we have a whole new generation of photography that is replacing traditional, flat photography on the Internet. And our technology allows you to step inside a picture and look around just like you were standing there."

CNN, The Chicago Tribune, National Geographic and the New York Times are among the sites that have used IPIX photography. It's also becoming big in real estate and travel...

"For example, if you're planning a vacation and want to go to Hilton or Mariott or Swissotel, all the biggies are using IPIX virtual tours, there'll be a button that will say IPIX virtual tour and you'll click on that and actually be able to tour the hotel and all the amenities, preview where you're going to go for your business or recreational travel before you ever leave comfort of your home."

The company hopes soon to make the technology widely available for consumers to create their own IPIX images.