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Innovative Browser Turns a New Page

Boot Camp feature for Friday, September 29, 2000

Ready for another browser? Web pages that you turn like pages of a book. I'm Fred Fishkin with Bloomberg Bootcamp. It's sort of like back to the future. Here we've got this digital technology with hyperlinks that you click on to lead from one thing to the next on the Web. Then along comes E-Book Systems with something called Flip Browser. It puts Web content in pages that you flip like paper pages... .and adds bookmarks that look like... .well, bookmarks! E-Book Systems' Michael McGaughy...

"What we've developed after a lot of research and development is a three dimensional interface which uses a book paradigm. So all the things that you'd have in a typical book, you'd have in our interface. You'd have a sense of dimension, a sense of progression, a sense of navigation. Just as you pick up a book in the real world and instantly know where you are, flipping through the pages, you can find out what's in the book very quickly, you can do with our software."

So what will it do for you...

"This is going to make it a lot easier to oranize your information online. Basically what we're doing is, any web site that can benefit from sequential ordering will benefit from this. A mail order catalog could be sent to an average person and using our interface that mail order catalog could be represented verbatim on the screen."

It takes some getting used to... but you can try it for yourself for free at flipbrowser.com. Bootcamp, I'm Fred Fishkin, Bloomberg News.