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#Paid sees growth in social influencer marketing

Techstination feature for Thursday, June 7, 2018

Techstination, your destination for gadgets and gear.   I’m Fred Fishkin.     Social influencers are big business.   How much time do you spend browsing YouTube or Instagram.   The people who create some of the most popular content….have a lot of clout these days….and can make a considerable amount of money too.    One of the agencies behind that is #Paid…where Bryan Gold is CEO…

“We really inspire the content creators out there to make a living in creating content and sharing it with their audience.    If you get 250 likes on social media…on Instagram for example…you could potentially be turning that into five thousand dollars a year if you do a weekly collaboration with a brand.”

The key…perhaps…is that consumers should be aware…that social influencers are often paid by and collaborate with specific brands.   #Paid, by the way, recently attracted 9 million dollars in Series A funding for its business.

You can find us at Techstination.com.   I’m Fred Fishkin.

Categories: Online