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A Web Site That Makes Scents

Boot Camp feature for Thursday, October 19, 2000

Is it a whacky Web site... .or does it make scents? I'm Fred Fishkin with Bloomberg Bootcamp. The site is reflect.com. And it does make scents. Literally...

"What we do is, you come to the Web site and we have you answer just a few questions... which is exactly six... and we create the heart and soul of your fragrance."

Reflect VP and master of fragrance creation Don Donovan. Besides the questions... there are visuals. You pick the ones you find most appealing... and then the site goes to work creating the fragrance...

"And then we send her three samples. Now we would never insult any woman's intelligence. We know that she has to smell the perfume before she can wear it. And we're in a tough spot being an Internet company, so we create the fragrance in three slight variations and send it to her for five dollars ..which is a customization fee... shipping is always free."

Men can try to pick the right combination... using the create a gift questions and visuals...

"And it comes out smelling like a golf course and a cold beer." "Well it comes out smelling like what I think the woman would like."

Believe it or not, it worked when I tried it. At least my wife said she liked it. You get to name the perfume too. It arrives engraved with the name... for forty dollars...

"We've done some research in this area and we've talked to thousands of women and one of the things that women appreciate most is actually having a gift that the man took time to make.

The site again is Reflect.com. Bootcamp, I'm Fred Fishkin, Bloomberg News.