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A Film Camera With a Digital Advantage

Boot Camp feature for Wednesday, October 25, 2000

A film camera, with a digital advantage. I'm Fred Fishkin with Bloomberg Bootcamp. When you see a camera with a little LCD screen on the back, you know it's digital. At least that's the way it used to be. Kodak is out with a film camera... that has that little screen too...

"This is the Kodak Advantix Preview camera. It's a fully featured point and shoot camera like you're familiar with using today to take pictures. It uses the Advantix film, but we've added a unique new feature onto it. It's the world's first camera, film camera, that has a screen on the back that lets you preview your prints right after you take the pictures."

Product manager Stephen Molloy-Desormeaux. So once you take a photo, it shows up on the screen and you can decide through a menu system how many prints you want of it... if any... when you take the roll to be developed. So there's no more... let's take one more shot just in case...

"We've all done that where you take two pictures, three pictures hoping one of them comes out. And sometimes you get your bag of prints back a week later and you're disappointed. Here you know right away. If it doesn't come out you can take another before the moment's over."

It's a great idea. The camera is actually taking two pictures... one on film... and the other a temporary digital image. Eventually, look for cameras that will store the digital images too. Olympus and Polaroid are already making an instant print model. The Advantix Preview ..should sell for between 300 and 350 dollars. You can find us on the Web at Bloomberg.com/radio. Bootcamp, I'm Fred Fishkin, Bloomberg News.