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Email Marketing in the New Millennium

Boot Camp feature for Wednesday, November 1, 2000

Email marketing in the new millennium. I'm Fred Fishkin with Bloomberg Bootcamp. Chances are you've been the recipient of an electronic greeting card... sent through companies like Blue Mountain Arts or Hallmark.com. Well, businesses are now reaching out to their customers in the same way. A company called 3Buddies.com has created a service called eBiznotes. CEO Mike Diamond...

"If you were a large service company like a Merrill Lynch or a big real estate company, you have thousands and thousands of agents and brokers. And instead of these people sending out a card, a direct mail piece or going to Blue Mountain Arts and sending a card that says Happy Birthday or It's Nice to Have You as a Customer, they come to us, eBiznotes, and we create a program for them so that they're sending out a card from their corporate identity, whatever that may be."

The eBiznotes can be animated... and entertaining...

"And our artistic team really knows how to elicit a response and an emotion from people. We think it's important when you're marketing via one of our eBiznotes to someone to get them to laugh. Because we think if you can get them to laugh, you really own them."

In fact, the creative director came from Hallmark. And ... of course... email is more efficient and less expensive than direct mail. You can find more information at ebiznotes.com. Bootcamp, I'm Fred Fishkin, Bloomberg News.