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High Tech Help for Holiday Cards

Techstination feature for Tuesday, November 14, 2000

High tech help for holiday cards. I'm Fred Fishkin with Bloomberg Bootcamp. It can be a time consuming chore for a lot of families. Take the kids to the store... have their picturestaken... .order photo cards... wait for them to come in... .sign them ... address the envelopes... stamp them and put them in the mail. Are you ready for a digital alternative. Julie Herendeen is VP at

"It's really revolutionizing the whole holiday card process because now, if you have a favorite photo, it's incredibly easy to get a very high quality card from that photo. And what's also unique about Shutterfly is we allow you to personalize the greeting inside the photo card, so you can even put your whole holiday letter inside that card, choose the fonts and the sizes. And once the card is done, we'll even address the envelope for you with your whole holiday list, let you choose a stamp from a set of stamps and send it out."

As easy as that. About that whole holiday mailing list... .Shutterfly simplifies the process...

"Because you can just upload from either Outlook or Palm Pilot or wherever you have your mailing list."

The prices range from a dollar fifty to three dollars per card depending up the number ordered. That includes everything including the stamp. Shutterfly is one of the top online sites for ordering all kinds of pictures... from digital files or film...

"And one of the advantages of digital photos is that you can now personalize those photos. You can apply beautiful borders. You can apply effects like black and white and sepia tone."

And even include personal messages on the back of the prints. The site is Bootcamp, I'm Fred Fishkin, Bloomberg Radio.