CCrane WIFI2 Radio

Unlocking the DNA of Music

Boot Camp feature for Friday, November 17, 2000

Unlocking the DNA of music. I'm Fred Fishkin with Bloomberg Bootcamp. It's the same kind of concept sites like Amazon use ... .to recommend new books and authors... only now... it's being done with music by a company called Savage Beast Technologies. CEO Jon Kraft...

"What's actually amazing about the music world is that it's so large that even well known artists don't have the reach to consumers that you would think that they would so there's an enormous amount of music discovery to be made on really well charted music."

What Savage Beast is doing is using computers and music experts to find songs that fit into similar patterns in many categories. Chief music officer Tim Westergren is in charge of what Savage Beast calls its project to unlock the genetic code of music...

"It's essentially a way of analyzing and describing music along a wide range of parameters that maps people's musical preferences."

For instance... if you like this song by the Beatles...

"If I then make The Fool on the Hill the reference song, so now we're doing our overall matches from Fool on the Hill, we call up a new list of artists and those include Billy Joel, Carly Simon, John Lennon... with cuts like She's Always a Woman, That's the Way I've Always Heard it Should Be or Your Song by Elton John. And again, what we're doing is matching these songs along a wide range of parameters."

The technology is being used online by Riffage.com, Barnes and Noble.com... and in store kiosks at Tower Records in New York. You can find more information at SavageBeast.com. Bootcamp, I'm Fred Fishkin, Bloomberg Radio.