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Future of Digital Photography...FlashPoint

Boot Camp feature for Thursday, January 25, 2001

The future of digital photography. I'm Fred Fishkin with Bloomberg Bootcamp. Everybody loves to take pictures and the whole idea is to share them. What if you could instantly send those birthday photos to grandma... .as you take them? Stephen Saylor heads a company called FlashPoint...

"With FlashPoint's Photivity solution, while you're out taking photographs, you're actually publishing a Web site where people can come and take a look at your photographs whether they're for work or play. So it's a seamless interaction between the camera, a wireless data network and the Web."

The technology, linking digital cameras with wireless phones is being tested now and should be available ... .for applications like construction, law enforcement and real estate...

The initial target will be the commercial market, which is actually a 14 billion dollar marketplace today. Commercial photography is a huge marketplace. And then as 2.5 and 3G wireless networks roll out, we'll start to see cameras with the cell phone actually embedded right in the camera. And so that's when we really think the consumer market will take off."

Those high speed wireless phone networks are probably a year or more away. But the promise is exciting. And some big names in photography are lining up behind FlashPoint technology...

"Kodak, Hewlett Packard, Konica, Pentax and Minolta have all licensed and distributed cameras with our software."

The new Photivity solution will let new parents immediately share pictures of their newborn with loved ones around the world. Bootcamp, I'm Fred Fishkin, Bloomberg Radio.