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Net Freebies Fall...Juno Continues

Boot Camp feature for Thursday, February 8, 2001

Internet freebies have been falling like flies... .but Juno is still around. I'm Fred Fishkin with Bloomberg Bootcamp. It originated the concept of free Internet access... .and Juno has attracted more than three million people to its no cost dial up service. But... it has stayed afloat by luring more than 840 thousand users to pay for premium services. President and CEO Charles Ardai...

"Getting people who have been using the service for free to start paying for it is difficult, so what you have to do is offer them higher value. You have to offer them features they can't get for free and service quality they can't get for free and that's what we've done with our premium services. We've asked our free subscribers what additional features would you like, what additional benefits would you like and then we've identified a subset of those and made them only available to paying members."

Juno has branched out into offering high speed broadband and wireless access as well... but Ardai says there are no plans to abandon the free service...

"We're going to be shifting the emphasis of the business more toward the billable services over time, but the free service is an important tool. It's a terrific way for people to get in the door and get their first taste of Juno and we're very proud of it.

Juno is out with version 5.0 of its software, with a cleaner screen that makes it easier for beginners than ever... .and adds some nifty new email features...

"We added a kind of intelligent mail assistant so that you can set rules for incoming mail. If you get a message from your mother it'll beep you. If you get a message from your boss it'll run a certain program on your computer. We made it very easy to set those rules up.

You can find more information at Juno.com. Bootcamp, I'm Fred Fishkin, Bloomberg Radio.