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Digital Music In Your Car

Boot Camp feature for Tuesday, April 17, 2001

Digital music in your car. I'm Fred Fishkin with Bloomberg Bootcamp. Napster or not... .the popularity of digital music players continues to grow. Sonic Blue has updated and expanded its Rio line... .and it includes the Rio Car... ..

"And that player entries at ten gigabytes. The goal there is so that we can provide our customers with the ability to take their entire music collection with them on the road."

Rio's Jonathan Sasse. Brace yourself for the pricing. It starts at about 12 hundred dollars. A 60 gigabyte model goes for about two thousand dollars... .

"The thing with that is, you're able enough music on there that you can drive back and forth from Los Angeles to New York ten times, without hearing the same song twice. It's a tremendous amount of music"

The Rio Car slides out and can be used with home stereo systems as well. Another device... the Rio Receiver plugs into stereo systems and brings in music from a PC in the house through phone line networking. It sells for about 350 dollars. Rio's handheld players started the digital music revolution. Entry level pricing is about 149 dollars. The RioVolt is a hybrid CD player that also lets you listen to digital music, up to 20 hours worth, that you've stored on CD-R or CD-RW discs.

"So we're starting to fill those niches from all of the tremendous demand from customers who listen to music in a variety of locations. And we're going to give you a product that fits that need."

You can find more information at Sonicblue.com. Bootcamp, I'm Fred Fishkin, Bloomberg Radio.