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Funerals for the Dot Com Generation

Boot Camp feature for Monday, May 7, 2001

Funerals for the dot com generation. I'm Fred Fishkin with Bloomberg Bootcamp. No, we're not talking about the death of all of those dot coms. We're talking about a dot com that deals with death...

"We provide private, password protected Web sites for families within which they can honor their loved ones."

Michael Platner, president of LifeFiles. The company isn't alone in it's efforts to partner with funeral homes across the country to offer Web services to grieving families. What is unique is its password protection feature... .

"We found in our research when we were developing the product that families and consumers really want private, advertising free, controllable places... whether they're on the Internet or whether they're in the back room of a funeral home, in which to begin their process of coming to terms with the loss of a loved one and to remember that loved one."

LifeFiles offers what it calls a Remembrance Registry. For 195 dollars it includes an online obituary with photos... along with an interactive guest book and family message board that stays online for six months.. Platner says it has big advantages over a newspaper obituary...

"Tomorrow and the next day the loving obituary written about your father might well be wrapping fish."

For 295 dollars, the company offers a LifeLegacy memorial Web site. Platner... says there are 2 and a half million deaths a year in this country ... and his company needs just 40 thousand customers... to stay... shall we say... above ground. Bootcamp, I'm Fred Fishkin, Bloomberg Radio.