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Making Digital Photography More Simple

Techstination feature for Friday, May 4, 2001

Making digital photography more simple. I'm Fred Fishkin with Bloomberg Bootcamp. Using a digital camera and manipulating pictures on your PC adds a lot of fun to photography. But there is a learning curve and to a lot of people, just the idea of trying to transfer photos from the camera into the computer is intimidating. That's one reason why digital camera penetration in U.S. households is only about five percent. So Kodak is out with a new solution called EasyShare... that includes new camera models that attach to PCs using docking stations. VP Nancy Carr... .

"What EasyShare does and what radically changes now with EasyShare is now with the press of one button on this dock, the pictures are automatically pulled off your camera into your computer, the application is launched so that you can, right from that one application, either email or print or even fix your pictures"

The docking station recharges the camera batteries as well. Another drawback for consumers has been price... .

"With the new DX3500 ... the first EasyShare camera that we've got, that's a 2.2 megapixel for only 299."

. Kodak has also come out with camera for the 18 to 25 crowd... ..that not only takes low end digital pictures... .it take video clips and plays MP3 music as well...

"So it's really catching on with kids that are expressing themselves and like to play with music and take videos and put them together."

Pricing of the MC3 starts at under 230 dollars. Bootcamp, I'm Fred Fishkin, Bloomberg Radio.