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Video on a LIttle Screen

Boot Camp feature for Thursday, June 28, 2001

Video on a little screen. Bloomberg Bootcamp, a report on today's technology. The idea is to stream video onto your cell phone... .or PDA in your pocket. One of the leading companies in the field, PacketVideo, says it is coming... .and will work on next generation wireless networks. The question that comes to mind is what for? PacketVideo CEO James Brailean...

"It's different in different regions. For instance in Asia, a lot of the focus right now is on entertainment... the ability to play games, the ability to get the latest music video onto their device and walk around with it is extremely important to those consumers. In other parts of Asia, in other parts of Europe, it's more live cameras."

There are others who think one of the big selling points for video on a handheld device will be... ..how should we put this... .adult entertainment. Stephanie Schwab left a position with PricewaterhouseCoopers... .to launch a service called Erotigo...

"A lot of people have said that the technology is not ready for adult entertainment or any kind of entertainment on handheld and wireless devices. But the reality is that the adult market has really led the development of most technologies in the recent past... everything from the Polaroid, to the VCR to the Internet were really led by the adoption of adult entertainment in those mediums. And we see wireless and handhelds, mobile technology, as no different."

At the moment her company is sticking to text based guides for the Palm. Video... in more ways than one... is a little too crude. Bloomberg Bootcamp, I'm Fred Fishkin.