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The Surprise From Apple

Techstination feature for Friday, July 20, 2001

The surprise from Apple... .no surprises. Bloomberg Bootcamp, a report on today's technology. The rumors had been swirling among Apple loyalists and analysts. The expectations were that Apple CEO Steve Jobs would wow the crowd again at this week's MacWorld Expo in New York with something astonishingly new. It didn't happen. Instead Jobs told the gathering...

"We're in a really interesting time. There are really tough economic conditions out there and most of our industry is retrenching. We've decided to try to find a different path to navigate through this difficult economic time. And our path is innovation."

Not by gambling on something radically new like the Apple Cube... the big introduction last year that flopped. Apple instead is increasing the performance of its existing computer line and promoting the benefits of its new operating system OS X...

"Yesterday 733 MHz was at the top of our line, the fastest chip we shipped. Starting today, it is our entry level Power Mac."

One of Apple's problems is, to consumers those speeds sound slow in comparison with processors offered by AMD and Intel. But, says Jobs...

"An 867 MHz G4 can be as fast or even faster than a 1.7 GHz Pentium 4 and it gets even better when you add two G4s in the multi-processor model."

Apple plans to use its new line of Apple retail stores to try to convince consumers. Bloomberg Bootcamp, I'm Fred Fishkin.