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Trip Hawkins Bets Against Xbox

Techstination feature for Thursday, August 2, 2001

A video game pioneer bets against Microsoft. Bloomberg Bootcamp, a report on today's technology. Trip Hawkins is a veteran of the video game wars and he has the battle scars to prove it. His revolutionary for its time 3DO game machine... .introduced in late 1993... .survived only until 95. It was steam rolled by Sony, Nintendo and Sega. Today 3DO makes only games that play on other consoles and PCs. And Hawkins says... those consoles won't include Microsoft's Xbox... .

"Every new hardware platform gets a lot of publicity. I know that from personal experience in the hardware business, but also painfully know that the press attention doesn't necessarily translate into consumer buying. And you just really have to concede that Sony is so far ahead of everybody else that they're going to be hands down the dominant player."

Of the Xbox and Nintendo's Game Cube... Hawkins gives the Cube a better chance of surviving...

"Nintendo is very good at what they do and they're very focused and they are smart about not trying to go absolutely head to head with Sony. So they'll reach their traditional younger Nintendo style customer and I think that makes the Microsoft Xbox kind of the odd man out. I have a lot of respect for Microsoft as a company. They're a great company, they have practically infinite resources... .but they are basically a day late and a dollar short."

Look for new 3DO titles for Sony's Playstation 2 and the Game Cube. We should add many other game makers are developing for the Xbox. Bloomberg Bootcamp, I'm Fred Fishkin.