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HP's Low Cost LaserJet

Techstination feature for Friday, October 5, 2001

Low priced laser printing. Bloomberg Boot Camp, a report on today's technology. If the price of ink jet cartridges is starting to wear you down and most of your printing needs are text... .one of the new generation of low cost laser printers can save you money... and time. HP has introduced its cheapest LaserJet model yet... the 1000 personal printer...

"It's a really nice package. It comes out at ten pages per minute, so it prints at speed that's very fast for small businesses that want to print correspondence, contracts, letters of inquiry, things that they do in the normal course of their business. It has a one piece toner cartridge that HP's famous for, very reliable and every time you buy a new toner cartridge it replaces the critical components of your whole imaging system. That maintains the optimal print quality, again for small business people."

HP's Kurt Rockenhaus. In a way, at under 250 dollars, the LaserJet is competing against the company's ink jet line of printers... .

"You could say we're competing with the ink jet printer but in some ways we're not. It is typically less expensive to print on a monochrome laser printer such as the LaserJet 1000 and the cost per page on this product is about two and a half cents per page, which is very inexpensive again. Typically ink jet printers do cost a little bit more than that. Typically they're three and a half cents a page or higher."

But, with the popularity of color prints, for digital photography and such... .in many cases it makes sense for homes and small offices to invest in an ink jet along with a laser printer. Bloomberg Boot Camp, I'm Fred Fishkin