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AOL and Microsoft Out With 7.0

Boot Camp feature for Tuesday, October 16, 2001

AOL and Microsoft battling again. Bloomberg Boot Camp, a report on today's technology. This time both corporate giants have released new versions of their online services at pretty much the same time. AOL Products Executive Director Jeffrey Kimball tells us AOL Version 7 adds a variety of new features...

"We've made the service more relevant to consumers by putting local content right at their fingertips. 7.0 is designed to work at any speed, narrowband, broadband, anything in between with great, great content for people that are on broadband connections. We've added great features like Radio at AOL."

There are enhancements to instant messaging as well... which has been facing increasing competition from Microsoft's Windows Messenger. It will be bundled in the new Windows XP... AOL will not. Says Kimball...

"It would have been good to have a deal, but we'll be just fine the way we are."

AOL claims 31 million worldwide subscribers compared to 7 million for Microsoft's MSN. But MSN VP Yusuf Mehdi says the MSN Web portal... attracts 270 million people a month. And with the new Version 7...

"It downloads 30 percent faster and you get a full customization capability with My MSN."

Also new... partnerships allowing Microsoft to market nationwide high speed DSL access...

"It's basically two months free, free modem, free activation, with that service."

Monthly service typically runs about fifty dollars. Bloomberg Boot Camp, I'm Fred Fishkin.