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Helping Non-Profits by Shopping Online

Techstination feature for Wednesday, February 24, 1999

Now your online shopping can really do some good. I'm Fred Fishkin with Bootcamp, a report on computers and technology. A new kind of business is springing up on the web, sites that promise more customers for online retailers if they agree to donate a percentage of the price to non-profit organizations. At a site called Greater Good, merchants have agreed to contributions of at least five percent. Greater Good's Katherine James Schuitemaker...

"Greater is capitalizing on a couple of really powerful trends that are going on right now. One, the Internet and the power of the shopping that's going on there. It's a fifty one billion dollar phenomenon expected to grow to nine hundred and twenty billion by 2002. And the other is people's passion for causes they care about."

Greater Good, which does make money for itself as well, has an impressive list of online merchants participating. Including, OfficeMax and eToys. Before you begin shopping, you select the not for profit group you would like to benefit. There's a long list including the Special Olympics, Save the Children and the National Resources Defense Council. The donations come from the merchant profits and don't effect the price you pay.

"If they went directly to the web site of the retailer they'd pay exactly the same price but what they'd give up is the opportunity to have five percent or more go back to the cause they care about."

You can find more information and start shopping, at