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Avoiding Digital Camera Confusion

Techstination feature for Monday, November 26, 2001

When it comes to digital cameras... there's lots of consumer confusion. Bloomberg Boot Camp, a report on today's technology. The choices facing consumers when it comes to digital cameras are mind boggling. Prices range from a hundred dollars or so... up to the thousand dollar range. What are the differences? At Photo District News, Joseph Meehan... says it's a megapixel maze. The higher the megapixel number... the better the image. But...

"I would not be put off by the so called low pixel or two megapixel cameras. If you're going to be photographing and never producing anything bigger than an eight by ten, anything from two to four megapixels will certainly satisfy your needs. If you're only going to typical snapshot size, a 2.1 megapixel camera will produce them no problem at all. However, the more expensive cameras will give you more features, faster action and expand the range of possible conditions under which you can take a photograph."

When it comes to being able to take digital photos under a wide variety of conditions, Casio has come up with a unique approach with its QV 4000. An on screen menu showing a wide variety of photo scenes... lets you choose the one that's the closest match... and automatically adjusts the camera settings... .

"Be that sunset or a snow scene. There are a couple of snow scenes that require manual adjustments on film cameras. This way they can just pick and forget and they will have a perfect exposure. Perfect pictures."

Product manager Krys Krawczyk. The capability will cost you... in the six to seven hundred dollar range. Bloomberg Boot Camp, I'm Fred Fishkin.