"Digital technology is very strange. At the beginning of the introduction, it is always very high, but as we start to produce more product... it is very drastically down pricing. So at the point of your question, our flat and thin panel will be greatly reduced in price in the next three years." Give me an idea, what do you think people will be able to buy this kind of technology for in two or three years. " I'm really expecting 2004 will be a very, very big take off for those products. And really great, if everybody starts to buy, about one thousand dollars for a forty inch plasma. That will take a little more, at least, maybe, five years." Now you may not think of a thousand dollars as being cheap for a TV... but wait until you watch the Super Bowl on one. Bloomberg Boot Camp, I'm Fred Fishkin.