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A Digital Camera... For Your Shirt Pocket

Boot Camp feature for Thursday, February 14, 2002

A digital camera... for your shirt pocket. Bloomberg Boot Camp, a report on today's technology. Most digital cameras on the market are about the size of your typical point and shoot film cameras. But not the new Minolta Dimage X. It about three inches square... and less than an inch thick. And as Minolta VP Jon Sienkiewicz points out... even the lens stays flat...

"The camera has a three times optical zoom, a six times seamless zoom altogether including the digital zoom and delivers two megapixels resolution, which is fine for making small size prints."

That's one of the confusing issues for digital camera buyers today. How many megapixels do you need?

"We've seen a lot of research, we've conducted research that shows people have a certain number of prints made from their images. But if primarily they're planning to enjoy them either on their computer or by emailing them... lesser resolution cameras are fine.

For prints bigger than five by seven... .you would be better off with a higher resolution camera. The advantage of the Dimage X is its size which makes it easy to have with you all the time...

"I think it's going to fit in with people that are mobile professionals. It'll also fit in with people who appreciate the cool factor. "

The Dimage X sells for just under four hundred dollars... so you pay for that cool factor. One area where Minolta and many other digital camera makers cut corners is in the stingy 8 megabyte memory card included. Bloomberg Boot Camp, I'm Fred Fishkin.