"Seventy percent of the American public gets their television signals through their cable company. And so we believe and most consumer electronics manufacturers believe as well that cable television carriage of HDTV signals will be critical to the mass acceptance of high definition television and digital television in the future. So we as an industry are working very closely with the cable industry and with the federal government, by the way, which has mandated that by 2006 all analog TV signals are to be switched over to digital and so there's a timetable in place that the Federal Communications Commission has laid out." There are those who question just how realistic that 2006 date is. And others who question the future of the technology period. Another issue to throw into the mix... the high prices for HDTV receivers. As with all consumer electronics... they'll come down when more people start to buy. But that leads us back to thej chicken and the egg. Bloomberg Boot Camp, I'm Fred Fishkin.